Cookie Policy

Cookies and other technical information

Cookies and other technologies. Xelevated Brands Limited, Warner Bros. Entertainment UK Limited and Warner Bros.’ affiliates, its third-party service providers, and trusted partners send "cookies" to your device or use similar technologies to understand and enhance your online experience with us and through our advertising and media across the Internet including on Social Media Sites, mobile apps, and video games.

Cookies are small text files placed in your browser. We also use pixels or "web beacons" that monitor your use of our sites. Web beacons are small strings of code that provide a method for delivering a graphic image on a webpage for the purpose of transferring data, such as the IP address of the device that downloaded the page on which the web beacon appears, the URL of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the type of browser that fetched the web beacon, and the identification number of any cookie on the device previously placed by that server. We also integrate “Software Development Kits” (“SDKs”), javascripts or portions of code into our applications/games to perform similar functions as cookies and web beacons. For example, SDKs collect technical and usage information such as mobile device identifiers and your interactions with our apps. Some of our sites use locally stored objects (“LSOs”) to provide certain content, such as video on demand, video clips, or animation, and a better user experience. Adobe's Flash player and similar applications use this technology to remember settings, preferences, and usage similar to browser cookies. Flash cookies are not managed through your web browser, but you can access your Flash management tools from Adobe's web site. Your browser may also offer other tools to delete or reject other LSOs; please check your browser’s settings or help menu for more information.

We can use cookies and other technologies to help recognise your browser or device, maintain your preferences, provide certain features, and collect Information about your online interactions with us, our content, and our communications. For example, when corresponding with you via HTML capable email, web beacons and other technologies let us know about your activity, including whether you received and opened our email, clicked through a link, or otherwise interacted with our content, and this information can be associated with Information previously collected.

We also use cookies and other technologies (i) to provide, develop, maintain, personalise, protect, and improve our sites, products, apps, services and games, and to operate our business, (ii) to perform analytics, including to analyse and report on usage and performance of our content and marketing materials, (iii) to protect against, identify, and prevent fraud and other unlawful activity, (iv) to create aggregate data about groups or categories of our users, (v) to synchronise users across devices, affiliates, and trusted partners, and (vi) for us, our affiliates, and trusted partners to target, offer, market, or advertise products, apps, services or games. Cookies and other technologies also facilitate, manage, and measure the performance of advertisements displayed on or delivered by or through us.

Managing cookies and other technologies.

Description

Website Preferences

Details

Required cookies

These cookies are required to enable core site functionality

Strictly necessary cookies or similar technologies: They are essential in order to enable you to move around our sites or apps and use its features, such as accessing secure areas. Without them, services like enabling appropriate content based on your type of device cannot be provided.

Functional cookies

These cookies allow us to analyse site or game usage so we can measure and improve performance

Performance cookies or similar technologies: They collect information about how you use our sites, apps, and games, so that we can analyse traffic, understand users' interactions, and improve the site, app, or game. For games, these technologies collect information about your gameplay, including accomplishments, use of features and other in-game activities. We may use third party service providers such as Google Analytics for this purpose who may use their own cookies or similar technologies. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. To opt-out of Google Analytics relating to your use of our sites, you can download and install the Browser Plugin available via this link: https://tools.google.com/dlpage/gaoptout?hl=en.


Functionality cookies or similar technologies: They allow our sites or apps to remember choices you make (such as your user name, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.


Advertising cookies

These cookies are used by advertising companies to serve ads that are relevant to your interests


Social media cookies or similar technologies: They are used when you share information using a social media sharing button or “like” button on our sites or apps, or when you link your account or engage with our content on or through a social media site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities.


Advertising cookies or similar technologies: Some of our sites or apps may use a third party advertising network, or WarnerMedia/Warner Bros. affiliates, to deliver targeted advertising. They may also have the capability to track your browsing across sites, apps and Social Media Sites.

We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.

See the Your Choices section below to learn how to control data collection for certain purposes. Please note that you can disable the cookies used in our sites, except where such cookies are merely technical and are necessary for the site to work properly. In order to set your cookie preferences, please click on the Privacy Settings/Cookie Preferences button on our site.

Your choices

Ad Choices. We work with reputable third parties to present advertisements, and engage in data collection, reporting, ad delivery and response measurement, and site analytics on our sites and on third party websites across the Internet and applications over time. These third parties use cookies, web beacons, pixels, or similar technologies to perform this activity. They also obtain information about applications you use, websites you visit, and other information from across your devices and browsers in order to help serve advertising that will be more relevant to your interests on and off our sites and across your devices and browsers. This type of advertising is known as interest-based advertising. They also use this information to associate various browsers and devices together for the purpose of interest-based advertising and other purposes like analytics.

For more information about interest-based advertising on your desktop or mobile browser, and your ability to opt out of this type of advertising by third parties that participate in self-regulatory programs, please visit Your Online Choices and/or the EDAA Self-Regulatory Initiative for Online Behavioral Advertising. Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. Please note that you can express a preference not to receive tailored, third party marketing messages on a service or app. In this case, advertising may still be displayed on a service or app, but this will not be tailored.

You can have more options depending on your mobile device and operating system. For example, most device operating systems (e.g., iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provide their own instructions on how to limit or prevent the delivery of tailored in-application advertisements. You can review the support materials and/or the privacy settings for the respective operating systems to learn more about these features and how they apply to tailored in-app advertisements.